Alabama State University Director of Athletics
Dr. Jason Cable announced the hiring of Fred Sington as the Associate Athletic Director for Strategic Communications on Thursday, July 7, 2022. ?
Sington, now in his fourth year, came to Alabama State from Delta State University, where he served as the Assistant Director of Athletic Communications from 2014 - 2022 and 14 years overall at the school. The tenure was his second at the school as he previously served as Director of Sports Information from 1998 to 2003.
During the second tour of duty, Sington was the primary contact for football, baseball, and men's golf, along with handling advertising sales for athletics. The athletic sales team is responsible for raising an average of over 500,000 in advertising revenue including radio commercials and venue signage.
Sington also served on the Delta State University Sports Hall of Fame committee and the Gulf South Conference Hall of Fame Committee during his eight years in the Delta.
Sington, who served as the DSU's Sports Information Director from 1998-2003, has more than 33 years of media relations experience three years as a freelance media specialist and in the television industry. His freelance tenure included television graphics and statistics for CSS, CBS, ESPN, Fox Sports South, Sun Sports, and Cox Sports networks as well as statistics and gameday operations for Birmingham-Southern College, Jacksonville State, UAB, the University of Alabama, and Samford University. He also co-hosted the Northeast Orthopedics Sports Review and served as play-by-play announcer for WAAX's High School Football Game of the Week.
During his first tenure with DSU, Sington was host media coordinator for several Gulf South Conference and NCAA Baseball and Basketball Regionals and ran a successful publicity campaign for 2000 C-Spire Conerly Trophy winner Josh Bright, during DSU's run to the NCAA Division II Football National title. He also served on the school's Strategic Planning Committee, hosted the Statesmen Insider Weekly Television Show, and served two seasons as an assistant football coach in charge of kickers and punters.
Sington served as Assistant SID/Interim SID at the University of Louisiana at Monroe from 2003-2004 before heading to Birmingham-Southern College as Assistant Media Relations Director (2004-06) and Assistant Athletic Director for Media Relations (2006-08) following his time at Delta State. He left BSC to become Assistant SID at Jacksonville State University from 2008-10 before becoming co-owner/publisher of Crimson Nation Illustrated in 2010.
Sington has served as Chairman of the Media Relations Committee for the PapaJohns.com/BBVA Compass Bowl since 2006 and Statistics Coordinator for the Alabama High School Athletic Association State Championship and All-Star events since 2008. The Gadsden, Ala., native also worked for the media relations staff at the NCAA Division II Baseball Championships from 1989-2004 under host schools Troy University and Valdosta State University and was a member of the 1996 Summer Olympic softball statistics team.
Before his first stop in the Delta, Sington was the Director of Sports Information at Gulf South Conference Member the University of West Alabama from 1995-98. Beyond the daily media relation duties at UWA, Sington handled the radio play-by-play for all basketball road games and was the host of Tiger Talk, a weekly radio call-in show.
Sington was a member of the Troy University (then Troy State) 1987 NCAA Division II National Championship football team, graduating with a B.S. degree in Journalism/Public Relations in 1992. He later earned a master's in Health and Human Performance (Sports Management) from Delta State in July, 2021.
