MONTGOMERY, Ala. —
Purchase Your Legacy Piece Here https://loom.ly/NMZPdFw

Talley & Twine has partnered with Alabama State University Athletics
to introduce a limited-edition custom watch collaboration, designed to celebrate Hornet pride
while supporting the future of ASU student-athletes.
Limited to just 100 individually numbered timepieces, the collection represents a rare
opportunity for alumni, donors, and supporters to own a piece of Alabama State's legacy while
contributing to the continued growth of its athletic programs.
Crafted with Talley & Twine's signature attention to detail and storytelling, the watch serves as
both a commemorative keepsake and a meaningful vehicle for engagement, bridging tradition,
identity, and impact.
"This collaboration is about more than a watch; it's about honoring legacy in a way that feels
lasting and tangible," said Eric Heyward, Co-Owner & COO of Talley & Twine. "Alabama State
carries a rich history and a deeply rooted community. We set out to create something that
reflects that pride while giving supporters a meaningful way to invest back into the institution."
Bringing the collaboration beyond the product itself, the campaign will be activated through a
series of on-campus, in-person experiences aligned with key university moments. These
activations are designed to foster direct connection, allowing attendees to engage with the
timepiece firsthand through curated displays, interactive touchpoints, and seamless digital
access via QR integration.
By placing the product directly within the physical environment of the university, the initiative
creates a more immersive and immediate pathway for supporters to connect, participate, and
take ownership of the experience.
This collaboration reflects a broader evolution in institutional engagement—where premium,
limited-edition products are paired with intentional, real-world experiences to deepen community
connection and amplify impact.
"This partnership brings our story to life in a way that our community can truly feel and
experience," said Jason Cable, Ph.D., Athletic Director. "From seeing the watch up close on
campus to owning a piece of Alabama State pride, this collaboration allows our supporters to
carry our legacy with them while contributing to the continued success of our student-athletes."
The Alabama State University Athletics x Talley & Twine watch will be available exclusively
through Alabama State University. With only 100 units produced, availability is expected to be
highly competitive.

Purchase Your Legacy Piece Here https://loom.ly/NMZPdFw
About Talley & Twine
Talley & Twine is a premium watch brand known for creating timepieces rooted in craftsmanship,
storytelling, and purpose. In addition to its core collections, the brand partners with
organizations, institutions, and cultural leaders to design custom watches that commemorate
milestones, celebrate legacy, and create meaningful ownership experiences.