BIRMINGHAM, Ala. |  Officials announced Amazon as the new title sponsor for the Magic City Classic on Thursday March 6, 2025

Next Year's game between Alabama State and Alabama A&M, two historic Black universities, will now be called the Amazon Magic City Classic presented by Coca-Cola.

"We are thrilled to welcome Amazon as the new title sponsor of the Magic City Classic," said Perren King, Executive Director of the Magic City Classic. "This partnership represents a shared commitment to education, diversity and economic growth in our community. We look forward to working with Amazon to elevate the Classic experience for our fans and the broader HBCU family."

McDonald's was the previous sponsor of the game between the two HBCU's.