MONTGOMERY, Ala. | The Alabama State University Department of Intercollegiate Athletics announced a new partnership with Peak Sports MGMT to oversee multimedia rights and enhance the Alabama State Athletics marketing brand on Tuesday.
"The vision of the Hornets is clear, and there is an incredible story to tell here in Montgomery," said Ryan Holloway President of Peak Sports MGMT. "Our job is to go out and tell the story of this amazing place and cast that vision with the business community locally, regionally and nationally. We are honored and humbled to be able to align our brand with an incredible HBCU like Alabama State."
Peak Sports will manage and sell all sponsorship inventory for Alabama State Athletics, including venue signage, program advertising, digital and web content, game sponsorships and special events, along with several other opportunities.
"Aligning our brand with HBCUs is a huge component to our "why" as a company and my "why" personally. We want to make a difference where we are at and partnering with Dr. Cable and Alabama State will give us the opportunity to help serve and carry the power of the HBCU's forward." said Wesley Abercrombie Vice President of Peak Sports MGMT.
The agreement between Alabama State Athletics and Peak Sports, provides Alabama State Athletics with a significant financial guarantee each year and a revenue sharing amount distributed once the thresholds are met.
"We are excited to partner with Peak Sports," Alabama State University Director of Intercollegiate Athletics
Dr. Jason Cable said. "This partnership opportunity has the ability to create significant sustainable revenue for our department and benefit our programs in a special way. The Peak Sports Team has demonstrated a high level of success with institutions across the country, and their expertise coupled with the 'Bama State brand will increase our ability to strengthen relationships between athletics and the local business and corporate community."
Peak Sports partners with many university athletics departments across the country and has had continued success at all their stops.
Here are a few quotes other athletic directors have said:
"Peak Sports has brought our sponsorships to the next level. They have been a great extension of our athletics staff and we are excited to continue our partnership with them." - Jim Johnson, Pittsburg State's Director of Athletics
"Peak Sports MGMT is the total package. Peak has a proven formula and Golden Ram Sports Properties is gaining momentum." - Tony Duckworth, Albany State's Director of Athletics
"The Peak Sports team has been a true partner to UCA Athletics. They provide more than a sales team. They are part of our athletics staff and are willing to assist in any way necessary for our program success. We are very pleased with their professionalism and expertise." - Dr. Brad Teague, UCA's Director of Athletics.
Join the Team
Peak Sports is actively searching for a General Manager and Account Executive of Sponsorship Sales. Both these positions will serve as full-time staff members of Alabama State Athletics who will fully integrate themselves with the university, athletic department, the Montgomery community and beyond. If you know of anyone interested, please contact Greyson Allen: Greyson@peaksportsmgmt.com.
More on Peak Sports MGMT
Peak Sports MGMT is a sponsorship/advertising and event management firm out of Allen, Texas. Current properties for Peak Sports include, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Northwestern State University, Lamar University, Missouri Western State University, Dixie State University, The Citadel, Delaware State University, Wofford College, North Carolina Central University, Florida A&M University, The College of the Holy Cross, Albany State University and Jacksonville State, Portland State, Eastern New Mexico University, in addition to the Frisco College Baseball Classic and the Round Rock College Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.
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